Toyota Mobility for All
In August 2024, we partnered with Toyota Motor Europe to deliver a complex, multi-day media event designed to showcase Toyota’s multi-pathway strategy toward carbon reduction.
The event took place between the Olympic and Paralympic Games, bringing together over 100 media representatives and influencers from across Europe. We managed the entire guest experience across two iconic locations—Paris and Dreux—ensuring seamless coordination for multiple waves of attendees.
Our responsibilities included:
Guest coordination and hospitality – overseeing arrivals, check-ins, and accommodation for international media and staff
Transport logistics – scheduling airport transfers and managing movements between Paris and Dreux, including hydrogen-powered coaches and Lexus fleet vehicles
On-site operations – coordinating hospitality teams, managing schedules, and ensuring smooth execution of plenary sessions, workshops, and dynamic driving experiences
Supplier and venue management – liaising with multiple partners to deliver high service standards across catering, branding, and technical setups
Data and communications infrastructure – maintaining real-time attendee information and supporting connectivity throughout the event
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The Impact
Over nine days, we facilitated six media waves, curated immersive experiences around hydrogen and multi-path technologies, and ensured every detail—from accommodation to track-side logistics—was executed to perfection. The result was a seamless event that reinforced Toyota’s leadership in sustainable mobility and generated significant media coverage across Europe.
